Designing the Obvious: A Common Sense Approach to Web by Robert Hoekman Jr.

By Robert Hoekman Jr.

Designing the most obvious belongs within the toolbox of each individual charged with the layout and improvement of Web-based software program, from the CEO to the programming staff. Designing the seen explores the nature qualities of serious net functions and makes use of them as guiding rules of software layout so the outcome of each undertaking instills purchaser pride and loyalty. those rules comprise construction in simple terms whats helpful, getting clients as much as velocity speedy, fighting and dealing with error, and designing for the task. Designing the Obvious doesn't provide a one-size-fits-all improvement process--in truth, it helps you to use no matter what procedure you love. as a substitute, it bargains useful suggestion approximately the best way to in achieving the traits of significant Web-based functions and continuously and effectively reproduce them.

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Sample text

There is no single answer. But some of them go like this: Typically, users latch on to the first Web site or tool they find that they can tolerate, and they stick to it. Most of the time users spend on the Web isn't devoted to visiting new sites and discovering new things. Rather, users go to the same sites over and over. And you haven't given them a good enough reason to switch. Your product isn't better than the competition's just because you crammed more features into it (more about this in Chapter 3 ).

It's just a matter of hanging out with a few users for a while to see how they work, how they think, what issues arise while they're working, how they make decisions, and, ultimately, how they interact with your application so you can see how effective or ineffective it really is. At the interaction level, if a user is interrupted by a phone call in the middle of a complicated task, is it easy for him to jump right back into the task when the call has ended? Can he move quickly to another part of the tool (perhaps to check a setting) and come back without missing a beat?

So when we're faced with trying to understand what our users really need, it's very easy to forget everything we know about communicating with other people. For example, if I were designing and building an application used to track sales trends for the Sales department in my own company, my first instinct, if I decided to research my users, would be to hunt down Molly from Sales and ask her what she would like the application to do. Tell me, Molly, how should the Sales Trends Odometer display the data you need?

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