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Extra info for DeSForM 2007 Design & Semantics of Form & Movement Proceedings
CfDR’s brief was to help Tagish identify the perceived value and appropriateness of each of its offerings, and to develop coherent branding and communication resources to convey them. In addition, this re-branding exercise was to become a symbolic and cathartic experience, offering everyone at Tagish the chance to refocus. 1 Defining Brand Values At the beginning of the project Tagish’s new management were still organising their thoughts on the future direction of the company. Some of the key information required for the development of an effective and thorough branding platform – such as mission statement, vision and values – was difficult for Tagish’s management to express.
Product Design and Culture: A Case Study of Hong Kong Public Space Rubbish Bins [online]. Honolulu, International Conference on Art and Humanities. ,. Culturally Speaking: Managing Rapport through Talk across Cultures. London: Continuum (2000). , Magleby, S. , 2002. A study of the effects of culture on refrigerator design: Toward design for culture [online]. Clemson. Clemson University. pdf [Access 10 March 2003]. , Katz, T. , 2005. Evaluating culture in product design by integrating the SOLO Taxonomy and the Circuit of Culture.
Performance was the main criterion for group C and visual look seemed to have played the major role for group B in choosing the shelter. Meanwhile the concepts behind group C are quite sensible as well. To name a product, cultural or non-cultural, one needs to define what an individual’s definition of culture is. To analyse the information gathered from the last question and the others we should move on to the next section and recall some of the studies that already have been done. 09 with 22 as the mode.