Counterfeiting and Piracy : A Comprehensive Literature by Ludovica Cesareo

By Ludovica Cesareo

This booklet goals to spot, research, and systematize the to be had learn on counterfeiting and piracy released over a thirty-five yr time span (1980–2015) with a view to spotlight the most tendencies within the illicit alternate literature, suggest feedback for managers combating opposed to illicit exchange, and supply a kick off point for destiny examine. Counterfeiting and piracy, i.e., the violation of highbrow estate rights (IPRs), together with emblems, copyright, and patents, were investigated throughout a large number of fields, from ethics to advertising, from legislations to company, from criminology to psychology. whereas the variety of contributions has been titanic, study on either call for and provide has been fragmented and has every now and then yielded contradictory effects. additionally, the shortcoming of an in depth, interdisciplinary, and up to date literature evaluation has made it tough to completely comprehend what features of the phenomenon want additional explanation so that it will stem patron call for and supply significant feedback to businesses combatting illicit exchange day-by-day. A systematization of the prevailing literature is basically paramount and this desire is totally met by means of this book.

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In total, 1846 consumers were surveyed in six different countries: the United States, Austria, Mexico, Sweden, Slovakia, and the Ukraine. According to the results, corporate image and product characteristics show a strong impact on the consumers’ intention to buy fakes. The relative importance of the concepts’ sub-dimensions, however, differs substantially across the countries selected. With respect to the corporate image, respondents use mainly emotional responses to describe the image of original manufacturers and counterfeiters, and they clearly distinguish them based on image.

Earlier contributions defined the issues, the scopes of the phenomena and the legal and economic changes that would be necessary to govern them, in a forward-looking perspective (Grossman and Shapiro 1988; Nill and Shultz II 1996; Thurow 1997); more recent contributions focused on the evolution of the phenomena over time, adopting more of a retrospective perspective (Chaudhry et al. 2009; Nill and Shultz II 2009; Novos and Waldman 2013). With the emergence of the knowledge economy and the advent of new digital technologies, for example, the whole concept of Intellectual Property enforcement needs to be revised and modernized.

21 Number of contributions per distribution channel (overall) 1 1 2 1 1 4 1 3 3 1 4 4 Traditional 3 2 9 1 5 2 5 Digital 2 5 2 7 1 3 11 1 7 6 8 6 8 14 10 13 6 5 16 Traditional / Digital 1 3 6 12 13 29 4 7 31 7 8 29 10 6 22 Fig. 5 4 Figures and Trends in the Academic Research … Industries and Product Categories As outlined in the Introduction to the volume, different are the industries and product categories hit by counterfeiting and piracy; it is therefore worth understanding which ones have been most studied by the academic literature.

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