An Investigation of Women’s and Men’s Perceptions and by Andrea Bieberstein

By Andrea Bieberstein

Concern approximately foodstuff hazards is common. shoppers, in spite of the fact that, are chanced on to vary when it comes to how they overview those dangers. some of the most well-liked findings during this regard is the diversities among men and women. Many reviews file that males are much less frightened approximately environmental and technological dangers than ladies, that is additionally the case for meals dangers. even as it really is criticized that those variations are usually exaggerated, similarities missed, and systematic investigations are missing. Andrea Bieberstein supplies a accomplished evaluate of theoretical ways to chance conception and empirical paintings that has been carried out within the box of threat belief learn. in addition, she presents a scientific research of ways nutrition dangers are developed for ladies and males through uncovering the meanings when it comes to institutions, emotions, and values that they connect to varied meals dangers. this permits a deeper knowing of the gender changes in danger notion by way of their relevance and meaning.

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Extra resources for An Investigation of Women’s and Men’s Perceptions and Meanings Associated with Food Risks

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Rather than expecting a direct impact of worldviews on risk perception, Jenkins-Smith (1993) proposed that worldviews influence the processing of information regarding a hazard that results in verbal images of that hazard that differ in content and emotional appraisal. Similarly, Peters, Burraston and Mertz (2004) found that the relationship between worldviews and risk perception was mediated by different affective responses to the risk. Other studies investigate the role of more specific worldviews.

In addition, sociopsychological risk perception research is interested in the impact of social affiliation on people’s attitudes towards risks and thus takes into account socioeconomic and socio-demographic factors such as age, gender and income (Banse and Bechmann, 1998). Furthermore, socio-psychological risk research considers 47 the role of attitudes towards and confidence in specific life domains such as science and technology and politics. On the basis of the Cultural Theory approach, socio-cultural approaches (see Tulloch and Lupton, 2003) have been developed that overcome the very functionalist view on risk of the Cultural Theory approach.

For example, nuclear power or DNA technology is mostly assessed as high in ‘dread’ and low in ‘knowledge’. Furthermore, according to psychometric studies, ‘dread’ and ‘knowledge’ have been found to explain variances in people’s assessments of different risks. In other words, hazards that are perceived as entailing ‘high’ dread and being unknown are assessed as more risky with a stronger impact of the ‘dread’ factor compared to the ‘knowledge’ factor (Schütz, Wiedemann and Gray, 2000). 2 Affective Factors Influencing Risk Perception Alhakami and Slovic (1994) could show that risk and benefit are negatively correlated in people’s minds and that this is related to the overall feelings about the object in question.

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