Against the grain : lessons in entrepreneurship from the by Karan Bilimoria

By Karan Bilimoria

Cobra Beer is a real company good fortune tale. it really is nonetheless one of many quickest growing to be beer manufacturers within the united kingdom, with a present turnover of £126 million at retail worth. it truly is exported to over forty five nations around the globe, and is obtainable national in additional than 6,000 indian eating places, 5,000 grocery store shops and off-licences, and approximately 6,000 bars, golf equipment and pubs. This booklet will get to the center of why & how Cobra has Read more...

summary: Cobra Beer is a real company luck tale. it's nonetheless one of many quickest becoming beer manufacturers within the united kingdom, with a present turnover of £126 million at retail worth. it's exported to over forty five international locations world wide, and is obtainable national in additional than 6,000 indian eating places, 5,000 grocery store shops and off-licences, and approximately 6,000 bars, golf equipment and pubs. This publication will get to the guts of why & how Cobra has built into one of many world's best-loved manufacturers, and provides nice company insights for each entrepreneur who desires to carry their imaginative and prescient to lifestyles

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Our accountants Grant Thornton knew a venture capitalist that would put up the entire amount. The catch was that the venture capitalist wanted 33 per cent of the company in return. I rejected this approach, preferring to exhaust the bank loan route first. This was when the benefit of having good advisers became apparent. Grant Thornton introduced me to the man running the Ealing branch of the Midland bank (now HSBC), Andrei Warhaftig. Warhaftig asked how much I thought my business was worth. One million pounds, I replied.

Prior to this he worked at boardroom level at Constellation Brands and subsequently was appointed Managing Director of Allied Domecq Wines. In 2006 Adrian was listed as one of The Drinks Business’s 50 Most Influential People in the UK drinks industry. Dynshaw Italia – Finance Director & Chief Operating Officer Dynshaw Italia joined Cobra as Finance Director in 2001 and has since also become Chief Operating Officer. Within this role he oversees IT and is involved in the running of Cobra’s Indian operations.

Your job is to convert frustration into opportunity. Your job is to convert obstacles into opportunities. And you learn to do that throughout the building of a business. EXPECT THE UNEXPECTED Having secured the co-operation of the Mysore Brewery, I settled down for an extended stay in Bangalore. For three months, Dr Cariapa and I tested various combinations of barley malt, yeast, rice, maize and hops, until, by a process of trial and error, the brewery came up with a taste that I was happy with.

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